The Program of Social Communication and the Faculty of Social and Human Sciences have built an agenda called 'Journalism, Power and Transmedia', with the participation of renowned national and international speakers, for the three-day event, such as Daniel Santoro (Argentina), Arleen Derivet Rodriguez (Cuba), Gerardo Reyes (USA), Gerardo Albarrán (Mexico), Blanche Petrich (Mexico) and from Colombia: Maria Elvira Bonilla, Gonzalo Guillen, Julio González "Matador", Ignacio Greiffenstein, Oscar Cordoba and Juan Carlos Arciniegas.
In the opening speech, Ramsés Vargas, rector of the institution, referred to media power that has caused many debates about freedom of the press, independent journalism, informative equity and private ownership of the media. "This debate is very old, but in these contemporary societies is reinforced by the ever-growing power of the media, and from the proven influence on public opinion. Amid this chess game is the journalist, who works as a communicator and, in theory, should maintain absolute independence from power and serve the community. "
Meanwhile, the Dean of the Faculty of Social and Human Sciences, Carlos Ramos, outlined his concerns about the weak presence of the community in definitions of education and communication, "even though it is said that technology has democratized popular participation and knowledge". He added that in Latin America and many countries worldwide, the degradation of public power is shameless, allying with dark forces to undermine freedom of expression and journalism of denunciation and report.
In turn, Anwar Saad, Program Director of Social Communication and Journalism, warned that this seventh edition of Communications Week is a new challenge to demonstrate that education is felt not only in the classroom but also seen in every journalist that forms in this university. "Investigation journalism should be the face of the journalist today, and our college members will show that everyday journalists continue to prepare for quality".